Skip to content
A McLaren Formula 1 car in the wet, McLaren team livery, on a rain-soaked pit lane.

Case Study · The Snus Life

A category shop built like a brand.

A full rebuild for one of the UK’s biggest pouch retailers: storefront, seasonal creative, email and paid media, all run by one team.

Client
The Snus Life
Sector
Nicotine pouches
Services
Web Development, Creative Studio, Retention, Paid Media

The Brief

A compliant store that still sells

The Snus Life sells in a category with strict rules on how it can be shown, described and advertised. The old store was slow, hard to shop and looked different every season.

What we were asked to do

  1. Rebuild the storefront so the whole range is shoppable in a few taps, on any device.

  2. Give every season its own creative, from logo to banner to email, without redrawing the brand each time.

  3. Run paid and retention on compliant creative that still converts, and prove it in revenue.

Paid Media

The creatives behind the ads

Some of the creatives we designed for The Snus Life’s paid campaigns.

A McLaren edition Velo Sweet Papaya tin on a rain-soaked pit lane, a McLaren Formula 1 car throwing up spray behind it.Pablo, 77, Velo, Après and Denssi tins floating on a purple gradient, The Snus Life’s five flavour lineup.Illustrated skater mid-air over a Phiz skateboard and smiley-face Phiz tins, with a city skyline and palm trees at sunset.A Zyn Cool Watermelon tin on a background split diagonally into red and blue.Velo Tropical Ice, Après Cactus Lime and Zyn Cool Watermelon tins on a rainbow gradient, suggested as where to start.Find Your Zyn: a man in a suit floats cross-legged over a misty lake between pagodas, a Zyn tin in each hand.iNIC Pick a Side: Wintermint and Peppermint tins on blue facing Tropical Fruit and Berry Fusion tins on pink.iNIC Wintermint, Peppermint, Berry Fusion and Tropical Fruit tins lined up on a concrete plinth under a pale blue sky.A McLaren edition Velo Sweet Papaya tin on a wet track at night as a McLaren Formula 1 car sends up spray beside it.Banner for the Greatest mega can, only at TSL: more portions, less reordering.Close-up of a frost-covered Velo Freezing Peppermint tin, captioned cold, clean, powerful.An iNIC Tropical Fruit tin beaded with water among mango, passion fruit and pineapple on a pink backdrop.Four iNIC tins lined up on a slope for the iNIC bundle: Tropical Fruit, Berry Fusion, Wintermint and Peppermint.A limited edition McLaren Velo Sweet Papaya tin standing in drifting smoke on a dark background.The five flavour lineup: Pablo Blue Raspberry, 77 Cola and Cherry, Velo Wintry Watermelon, Après Bananas and Denssi Spearmint.The Snus Life wordmark above the five flavour lineup of Pablo, 77, Velo, Après and Denssi tins.Four iNIC tins side by side on a concrete block against a pale blue sky, with a Shop the Range button.An iNIC Peppermint tin surrounded by ice cubes and frost, captioned cold, sharp, done.Zyn Cool Watermelon, Après Cactus Lime and Velo Tropical Ice tins stacked on a rainbow gradient, with The Snus Life logo.

And many more creatives, produced across the year.

Web Development

The store we rebuilt

A full rebuild of The Snus Life’s store, designed and developed in-house.

The Snus Life homepage hero: navigation, a Denssi NASCAR promo slide and the free-delivery bar.

Brand Identity

Logo design

Logos for the brand and for its seasonal campaigns.

NBA x The Snus Life logo lockup.NBA x The Snus Life logomark.The Snus Life Wimbledon logo.The Snus Life Wimbledon logo, blue.The Snus Life Masters logo.The Snus Life Easter egg sticker illustration.

Web Design

Website banners

Hero and seasonal banners, from product launches to major sporting events.

PHIZ hero banner: skater mid-air with smiley-face pouches.
New Denssi NASCAR banner.
Crown Gems hero banner.
New Pablo Silver banner: lowrider truck at sunset.
Super Bowl 20% off banner.
World Cup banner.
The Snus Life Grand Prix banner.
Monaco Grand Prix hero banner.
Masters banner.
Final Easter banner.
Wimbledon banner.
Usyk vs Rico banner.
The Snus Life playoffs banner.

Retention

Full email designs

Complete campaign emails, designed end to end, from the hero to the last product row.

Valentine's Restock email for The Snus Life
Wimbledon email for The Snus Life
Game Day email for The Snus Life
iNIC email for The Snus Life
NBA Finals email for The Snus Life
Rethink Your Usual Order email for The Snus Life
Monaco GP x Summer email for The Snus Life
Juneteenth Weekend email for The Snus Life

The Result

The Snus Life had the range. It needed a shopfront. RedPxl built it.

We rebuilt the storefront, gave every season its own creative system, and ran the email and paid that fill it. One team, one calendar, one set of rules.

We rebuilt the storefront, gave every season its own creative system, and ran the email and paid that fill it.

Contact us

Tell us what you’re growing

Email
zain@redpxl.uk
Phone
+44 7525 832432
Office
Canary Wharf, London
Hours
Mon to Sun, 09:00 to 18:00

Send the numbers you have and the target you are working to. We will tell you plainly whether we can help.