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One working day, and usually the same one. WhatsApp is the quickest route and it reaches the founder directly rather than an inbox rota. Office hours are Mon to Sun, 09:00 to 18:00, and anything sent outside them is answered the next working morning.

There is a floor, and it is about data rather than status. Below a certain spend paid media cannot gather enough signal to learn, so we would be charging you to guess. If you are pre-revenue or close to it we will say so plainly and point you at what to fix first, which is usually the product and the store rather than the media.

A flat monthly fee, agreed before we start. Not a percentage of your ad spend. A percentage pays us more the more we spend, which puts our incentive on the wrong side of the table. The number sits in the proposal and it does not move without a conversation first.

Often, and it is usually the better arrangement. We take the parts your team has no time or no specialism for, we work in your tools, and we write down what we do so it can be taken back in house when you are ready. We document everything and report every result in writing, and we keep clients by improving their numbers every month.