Blended return
Total store revenue divided by total ad spend, across every channel, over the same period. It counts every sale, not only the ones an ad platform claims.
Definitions and sources
How we measure
Every figure on this site comes with a definition, a period and a source. This is where they live, so you can check any number before you trust it.
Returning revenue
Revenue from customers who have ordered before. Shown either as a share of total revenue or as the change in that share; each figure says which.
Conversion lift
The change in the share of visitors who place an order, against the same store before the change or against a control in an A/B test.
Revenue influenced
The total revenue of client stores during the months RedPxl ran their account, added up across every client rather than taken from one account.
Cost per acquisition
Ad spend divided by new customers acquired in the same period.
Repeat order rate
The share of customers who place a second order within a set window.
Flow revenue share
Revenue from automated email and SMS flows, divided by total store revenue.
Store load
Largest Contentful Paint on a mobile connection: the time until the main image or text appears on screen.
Click-through rate
Clicks divided by impressions, for the ad or campaign named.
Attribution window
How long after someone clicks or views an ad a purchase is still credited to it.
We state the window with every figure that comes from an ad platform.
Our rules for every number
Four rules every figure on this site has to pass before it goes live.
We only publish our own work
Only figures from accounts we run, published with the client’s agreement.
We date and source every figure
Every figure shows its period and its source.
We say how many clients and when
Figures across several clients say how many clients and which dates.
We keep every figure current
When a figure goes out of date we update it or take it down.
Last reviewed: 24 September 2026