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Web Development · Shopify web design and development

Direct access to 17+ years of web expertise

Fast, well-made ecommerce sites that turn more visitors into customers, then get better every month after launch.

  • Shopify
  • WooCommerce
  • Webflow
  • Framer
  • Next.js

Designed, built and improved by the same team. All of it done in-house in Canary Wharf.

Your platform, your code Full handover included

Watch the team at work

A short example of how our team takes on a brief, from the first call to the results.

What makes a site convert

The six areas we work on to turn more of your visitors into customers.

yourbrand.com/products/everyday-toteOn-body photoEveryday ToteRead reviewsColourSizeSize guideSMLXLFree delivery and returnsDelivery date shown before checkoutAdd to cartExpress checkout · Secure payment · Easy returnsEvery doubt answered before the button

Product pages built for conversion

Photos, sizing, delivery and reviews exactly where buyers look. Every doubt answered before it costs you the sale.

App auditBefore and afterInstalled appsBuilt into the themeReviews app+ script→sections/reviews.liquidSize chart app+ script→snippets/size-guide.liquidUpsell app+ script→sections/complementary.liquidWishlist app+ script→snippets/wishlist.liquidSticky cart app+ script→sections/sticky-add-to-cart.liquidScripts loaded on a product pageBeforeAfterTheme onlyBuilt into the theme, not bolted on

Lean, app-free code

Features built into the theme instead of stacked apps. Fewer scripts, fewer conflicts, nothing slowing the page.

A/B test · Product pageLive on real trafficHypothesisShowing the delivery date above the button gets more visitors to orderMetricA · ControlB · Delivery dateConversion rateRevenue per visitorAverage order valueFlatConfidenceSignificanceShip BA retired, result logged for the next testOnly the version that sells more ships

Tested against data

Every change runs as an A/B test on real traffic. Only the version that sells more ships to everyone.

LCPCore Web Vitals · MobileLargest Contentful PaintMain image or text visibleGoodNeeds workPoorInteraction to Next PaintTaps respond straight awayGoodNeeds workPoorCumulative Layout ShiftNothing jumps as it loadsGoodNeeds workPoorMeasured on the phone first, then desktop

Fast on mobile, measured

Most customers shop on a phone, so Core Web Vitals are measured on mobile first and the page is trimmed until it passes.

EventsSent toview_itemadd_to_cartpurchaseData layerServer-sidetaggingDeduplicated by event IDGA4Meta CAPIGoogle AdsOne set of events, confirmed server-side

Tracking you can trust

Server-side events and a clean data layer, so every test and ad decision runs on accurate numbers.

Express checkoutShop PayApple PayGoogle PayorEmailDelivery addressDelivery methodStandard · FreeNext dayPay nowSecure payment · Free returnsOrder summaryGoes well withAddSubtotalDeliveryFreeTotalFewer steps, clear costs, one relevant add-on

Checkout and upsells

Express payments, clear delivery costs and a relevant upsell before payment, so more orders complete and each one is worth more.

How we work with you

From the first audit to monthly growth, you always know what’s happening and why.

We audit your store and the numbers

We go through your store, data and funnel, then agree in writing what we’ll build and why.

You see the work as it happens

Designs are shared as we go, so your feedback lands early, while changes are still quick to make.

We build and test on real devices

Built into your theme and tested on real phones and connections before anything goes live.

We keep improving every month

After launch we test, measure and refine each month, so your store keeps selling more over time.

From the notes

All notes

Before you get in touch

The things brands usually ask us before we start on their website.

Mostly Shopify, plus WooCommerce, Webflow, Framer and fully custom builds on Next.js. We recommend whichever suits your store best.

It depends on the size of the store. After the audit you get a dated plan, and you see progress every week.

Often not. The biggest gains usually come from the pages that matter most, like product pages and checkout. We’ll tell you honestly if a full rebuild is worth it.

We keep going on a monthly plan, with testing, speed work and new features, so the site keeps improving.

Yes. We can work alongside your in-house team or agency, share the code and review each other’s work.

Still have a question? Email zain@redpxl.uk and you’ll hear back within a day.

WhatsApp us

Contact us

Let’s talk about your website.

Email
zain@redpxl.uk
Phone
+44 7525 832432
Office
Canary Wharf, London
Hours
Mon to Sun, 09:00 to 18:00

Send the numbers you have and the target you are working to. We will tell you plainly whether we can help.